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About Us


About the founder

Heidi Lane

After 20 years in the industry, Heidi Lane knows what ingredients work, how you should experience a product on your skin, and, most importantly, what will make you feel your best. Heidi attended The Florida College of Natural Health in Sarasota before attaining her esthetician license. Her work in resort spas has taken her coast to coast, from the Innisbrook Golf Resort and the PGA National Resort & Spa to luxury health clubs in Beverly Hills and Newport Beach.

After moving to Boise, Heidi opened two locations of her boutique skincare spa, Heidi Lane Esthetics. She met her husband in Boise, who founded Better Man Beard, and their collaboration brought forth the line of facial oils and skincare products of Better You Botanicals.